Note: I see that the formatting isn’t great on this one. I’ll fix it eventually.
In a competitive technological landscape such as the one in which we live, it is imperative that technological concepts be comprehensible. This means that people want to see what you’re proposing. Any technology company that doesn’t utilize its own tools is deservedly suspect. The old adage about eating one’s own dog food comes to mind in such cases.
In delivering a discussion on Business Transformation, it should be considered a requirement to utilize the technologies which are to be incorporated into the company’s infrastructure. This includes a wide array of collaborative technologies for sharing of web, audio and video content during live, in-person discussions and the use of Web 2.0 technologies such as blogs, vlogs and Community of Interest Workspaces in order to make use of shared resources. These various tools are brought together into a single interface in order to allow all parties to keep an open communication line at all times and provide a single repository for shared documents, meeting recordings (audio and video) and other resources.
All correspondence on the space are indexed and kept in a central, searchable repository on the site. This includes video and audio discussions. Once audio or video meetings adjourn, codecs transcribe the contents of the meeting so that the spoken words can be added to the index and searched at-will. When a search is complete, instances of the searched phrase will be noted in timelines by date and time in which they occur in the video. A simple click of the associated link will initiate playback of the audio or video from the desired point.
This not only builds customer confidence in the technologies, but gets them familiar with their use and allows them to see the kinds of capabilities they should expect as the project progresses to completion.
Audience
The target audience for any discussion of Business Transformation is the key business decision-makers. Usually, that entails long discussions with CxO (i.e. CEO, COO, CFO, CIO, CTO, etc.) level executives of a particular company. Each officer wants to know how this transformation will impact their particular aspect of the business and the bottom line. The audience will also include IT Directors, IT Managers and their Telecom equivalent peers.
Purpose
Aid companies in meeting their business needs while addressing and eliminating points of pain within their business processes. This allows them to better differentiate themselves from their competitors in the marketplace by creating a more flexible and adaptive business model. The results of this kind of transformation include cost reductions, expense reductions, higher productivity, more stable and reliable network-based services for end users and a common user experience regardless of the manner in which these resources are accessed (whether by PC, mobile device, telephone, PDA or other device). This is accomplished through the positioning of the network as the platform on which these services and applications run.
Goals
- Demonstrate understanding and positioning of available technologies (now and future)
- Illustrate the manner in which the deployment of these technologies positions the network as the platform for applications and services in order to create a single user experience regardless of location or access method
- Identify key business needs and requirements to meet those needs
Cognitive Objectives
- Describe the System Oriented Network Architecture and Intelligent Information Networks
- Demonstrate the use of this architectural model to meet the business goals
- Summarize the end results that can be expected with Business Transformation
Attitudinal Objectives
- Validate the architecture’s ability to meet business objectives and satisfy requirements
- Identify roles of key business players in the adoption of these technologies
Psychomotor Objectives
- Employ technological tools to allow for efficient, highly coordinated meetings which have no requirement for travel in order to bring together individuals from geographically diverse locations, regardless lf distance
- Validate business processes, both new and old, against newly deployed business models to ensure greatest efficacy
Lesson Plan Summary Notes:
Describe to customers how they and their businesses may benefit through the implementation of more than simply technology but of an end-to-end solution which enables increased business agility, market differentiation, increased employee productivity and lower total cost of ownership of vital technologies.
This lesson is aimed at Business Decision Makers (BDMs) in an organization as primary audience and Technical Decision Makers (TDMs) in those organizations as a secondary audience. Both will greatly benefit in understanding the overall vision of the solution.
The total lesson will run roughly one hour in length.
Needed equipment: Require whiteboard and dry erase markers. Optional needs include a projector and a projection screen. For larger audiences, sound equipment, microphones, etc. may be necessary. For best experience, demo equipment would be highly desirable.
Setup time should be minimal unless a demo of associated technologies is requested. In this case, the setup will depend on available equipment. Count on two hours to set up and test full demo ahead of the discussion should a demo be available. Otherwise, plans would simply include testing of the projector and verifying that all markers are indeed in working condition (no squeaky, stinky markers). Always bring your own set of markers just in case.
Table 1 provides basic details on each slide in the Business Transformation discussion. The table also includes suggested graphics to utilize in the discussion. Following the table are a number of additional background URLs and graphics to be utilized by the presenter in preparing for the discussion.
Table 1 – Slide Deck Detail
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Slide
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Topic
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Sub-Topic
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1
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Introduction
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Introduction: Include basic premise of the lesson and my background both as a presenter and a professional as it relates to my qualifications to deliver this discussion
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2
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Why Transform Your Business?
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Fact: Every year, 320,000,000 hours are lost to flight delays
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Fact: Cisco’s acquisition of Scientific Atlanta required 6 months of coordination, travel and logistical wizardry to accomplish
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Fact: Using the tenets of Business Transformation, Cisco’s acquisition of WebEx took less than 45 days from start to finish
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3
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It All Comes Down to Cost and Productivity
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Business Transformation is about finding balance between business value and innovation.
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Increased innovation, properly applied, will drive business value
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Cost Savings: Critical business driver from an IT perspective.
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Soft Benefits: Employee efficiency and productivity are critical to the bottom line
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Business Transformation carries the largest single benefit with wide ranging impact on revenue, customer satisfaction, employee satisfaction and other business-related metrics
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These factors create lower TCO and increased ROI
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4
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The Network IS the Platform
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Goal: Create a platform that will allow your company to deliver common services and applications to all users regardless of the manner in which they access them.
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One Experience, One Network
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IIN: Intelligent Information Network – Includes infrastructure, resource virtualization and consolidation, traffic management and prioritization
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IIN is the framework which enables SONA
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SONA: Systems Oriented Network Architecture – Bring applications and services into the network so that they can be accessed by anyone and everyone within a company regardless of location, modality or means of access.
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5
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Business Impact
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Business Transformation reaches beyond IT. It reaches into every department and job function. It allows real-time access and real-time reporting.
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It reaches into all aspects of the business including Business Decision Makers (BDMs) which include Directors, VPs and Executive Officers
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It reaches Technical Decision Makers (TDMs) which include IT Managers and Voice/Telecom Managers
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IT is no longer simply a cost center. It’s a center for driving business-focused goals and enabling success through increased productivity at all levels
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6
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Customer Impact
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Reduced complexity for interfacing customers in the manner in which they want to be reached. This includes email, IM, voice, web and video contact with agents as well as voice, web and video enabled catalogs and other resources on-demand.
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Allows the customer to control their own experience and facilitates higher overall customer satisfaction
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7
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Calculating TCO
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Work with the CFO to determine current baseline costs of doing business
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Use TCO Business Case to show business impact associated with a phased implementation
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Unified Communications sets the stage
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Network must be UC-ready
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8
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Business Case Variables
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Discuss measureable, realistic estimates of productivity gains and potential costs savings associated with those gains. The potential is unlimited and pervasive across all departments and job functions.
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· Employee efficiency gains through tools, presence and single number reach
· Reclamation of lost productivity hours (no flight delays, little or no commute time, virtual office)
· Reduced or eliminated travel costs including air travel and commuter travel
· Increased business metric visibility
· Reduced real estate costs and utility costs (virtual teleworkers, reduced data center footprint through virtualization, “Green” initiatives)
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9
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Summary
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The world is changing. Business is evolving based on technological capabilities and demands of customers.
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Globalization is forcing business to move at a faster, more competitive pace.
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Business Transformation puts your company at the top of the game to lead the direction those evolutionary changes will take us
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Your competitors and ours are all talking about Business Transformation. Don’t talk about it. Show them how it’s done.
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10
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Welcome to the Human Network
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We are more powerful together than we could ever be apart.
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Instructor Reference Information and Resources:
These sources of information are provided solely for the use of preparing to deliver the core concepts surrounding Business Transformation. Anyone planning to deliver the above Lesson Plan should first be well versed in the underlying technologies and architectures discussed in the below referenced links and graphics. The information contained therein is of both technical and business natures. So, some detailed background in both arenas will be necessary in order to reach the target audience with a message that resonates with them and their needs (perceived or otherwise) individually. Each student must feel that the discussion is addressed specifically at them. Proper preparation for delivery of this material is as crucial as the content contained herein.
SONA Architectural Model
Cisco Unified Communications and SONA
SONA Overview
Cost Analysis Tool
Unified Communications for Telecom and Voice Experts (addresses their specific questions and needs)
Cisco IP Communications Cost Savings Calculator
Business Transformation Relevant Case Studies